The PVA Argument
At ECOKAPS, we understand that there is a significant amount of rightful concern about microplastics leaching into our waterways. One of the ingredients we use in our laundry sheets (Polyvinyl Alcohol - PVA) has come under scrutiny in this respect.
We have preformed a considerable amount of research on this topic. We wanted to ensure that introducing a product to market with PVA in it was not harmful to our environment; or at the very least significantly reduced harm in comparison to current mainstream competing products.
We quickly discovered that the PVA argument is a fascinating one, and as one might expect in this modern world of truth bending information, not shy of controversy. There are many 'grades' of PVA, so it is important we ensure we shine our light on the grades used in our products, not others that can have negative environmental effects.
We have the utmost respect for the academic scientific community, and therefore place our faith in their testing. We do not place our faith in organisations selling competing products that attempt to influence public opinion for their own financial benefit.
We also understand, however, that the seeds of influenced opinion are hard to change once they are engrained in public psyche. We do not have the capability to engage a global marketing campaign to support scientific research on the subject. But, we do desire greatly to encourage rapid reduction in the volume of single-use plastic waste and transport emissions that are the result of current mainstream / water based product lines. We are therefore working hard to remove PVA from our products over time as the science of formula development improves and we are able to safely do so.
Most laundry sheets in the market are currently made up of between 25-40% PVA. We have now developed a plant-based alternative that only requires 3% PVA in our sheet products.
There are many studies, and more ongoing, that look to provide clarity. The American Cleaning Institute (ACI) 'Myth vs Fact' sheet is a great start.
Here are two more papers for those that would like to read more. The sources for these studies in their bibliographies are also a good way to dive deeper.
We always welcome more information and scientifically backed evidence to increase our knowledge. If you have information you would like to share with us please do via our contact form.
Articles
Biomaterials of PVA and Natural Polymers
Biodegradability of Polyvinyl Alcohol Based Film Used for Liquid Detergent Capsules